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Jesse Robert Rouse Jr.

June 21, 1941 ~ March 9, 2021 (age 79)


Jesse Robert Rouse, Jr., age 79, passed away Tuesday, March 9, 2021 in Tyler, Texas.

Visitation will be on Friday, March 12, 2021 at Delta Funeral Home Chapel from    5–7:00 pm.  Funeral Services will be Saturday, March 13, 2021 at the New Hope Family Life Center in Cooper at 2:00 pm with Pastor Dean Eudy officiating.  Pallbearers will be Barry Choate, Damon Ainsworth, Travis Darden, Mark Miller, Andy Miller and John Watkins.  Interment will be at Oaklawn Cemetery.

Robert was born to Jesse Robert Rouse, Sr. and Dollie Faye (Yarborough) Rouse on June 21, 1941 in Jacksonville, Texas.

He spent most of his early life in Cooper and married Sherria “Shay” Choate on July 23, 1961.

Robert began his career as a Time Study Man for Rockwell International after obtaining his degree in Industrial Engineering Management from East Texas State. He went on to rise to the rank of Plant Manager for several companies in his career including: G.E., Dearborn Brass, McEvoy, Smith International and others.  Along the way he co-founded S&R’s Workout Warehouse with his wife, Shay.  Robert was an avid sportsman and trader.  He enjoyed hunting, fishing, and antiquing. He also developed a penchant for classic automobiles & tractors.  A life long member of Green Acres Baptist Church of Tyler. Robert headed a team of Family Life Center Volunteers in the 70’s and 80’s. 

He was preceded in death by his wife, parents and sister, Wanda Thornbrough.

Survivors include his son, Jeff R. Rouse, of Garland, Texas; daughter, Beverly Rouse of Las Vegas, Nevada; grandson, Jake Rouse of Philadelphia, Pennsylvania; sister, Jean Christian of Lindale, Texas and a multitude of nieces and nephews.

To send flowers to the family or plant a tree in memory of Jesse Robert Rouse Jr., please visit our floral store.


March 12, 2021

5:00 PM to 7:00 PM
Delta Funeral Home
451 Southwest First Street
Cooper, TX 75432

Funeral Service
March 13, 2021

2:00 PM
New Hope Church Family Life Center
1301 SW 8th St.
Cooper, TX 75432

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